Simon is co-founder of Project Circleg, a social impact business empowering people to enjoy the freedom of mobility through prosthetic technologies. What started as an industrial design project to create an affordable prosthetic leg system from recycled plastic, has since developed into an endeavour with enormous potential for social and ecological impact. Setting up the game-changing initiative that Project Circleg aims to be, means more than creating a good product. It means embracing complexity and taking the time to prototype not only the product, but extending this prototyping thinking to include the whole system. From the production chain to the organization and the business model itself. Project Circleg shows that success depends on maintaining an holistic approach, something that remains hard in a business world that keeps pushing for simple marketing messages and product USPs. Project Circleg: https://projectcircleg.com/ UN Sustainable Development Goal: Good Health and Well-Being
Impossible partners with Tessa Wernink in a journey across 17 interviews to meet entrepreneurs and business people from around the globe, whose curiosity has led them to question current systems and develop more ethical and sustainable business practices.
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